by Bob Baty-Barr
7. March 2011 10:02
I recently was asked to put together a list of the top 10 reasons why an organization should use a CMS [content management system]. So of course, I googled and only found a couple of lists and they were pretty dated and just not very targeted. So anyway, here is what i came up with.
From the home office in Batavia, IL
MTT- top 10 reasons to use a CMS
10. Facilitates keeping content fresh [Visitor benefit and SEO benefit – relevance is key]
9. Can be used as effective ‘brand assurance’ tool [design and usage rules]
8. Empowers non-technical team members with ability to actively participate in web growth [right-click, create]
7. A Good CMS does not give you a model to follow YOU and YOUR TEAM DECIDE and CREATE
6. Well planned content structures equate to infinite content use possibilities
5. New Branding does not mean NEW DEVELOPMENT [when created correctly, visual updates are very easy to deploy]
4. User Roles and Simple workflow models foster a structured ‘media lifecycle’ culture
3. Liberates IT Resources to focus on operational and/or product development minimizing focus on Marketing Support
2. Separation of content and design
1. Build once and scale as needed